e-Campus Advertising - Is it Working?
There's no doubt that many things can be partially responsible for our sudden increase in online enrollments again this spring. When we went through our major growth spurt from 2000 to 2004 we had five straight years of more than a 55% increase in online enrollments with an annualized growth rate of 93% per year over the five years. Then things leveled off pretty well. This semester we have seen a 13% increase in online enrollments. That is the largest semester increase since spring 2004. Why did this happen? Economy? Sure, probably several economic factors are at play here. General student demand for online? Sure. Advertising? Yes, I think so. There is no way to know for sure, but our award-winning promotional campaign for Lake Superior Connect might very well have had an impact on our enrollments. I've worked closely with Gary Kruchowski, Director of Public Information and Governmental Affairs at Lake Superior College to promote our e-Campus offerings and services. I'm...