Thursday, January 15, 2009

e-Campus Advertising - Is it Working?

There's no doubt that many things can be partially responsible for our sudden increase in online enrollments again this spring. When we went through our major growth spurt from 2000 to 2004 we had five straight years of more than a 55% increase in online enrollments with an annualized growth rate of 93% per year over the five years. Then things leveled off pretty well. This semester we have seen a 13% increase in online enrollments. That is the largest semester increase since spring 2004. Why did this happen? Economy? Sure, probably several economic factors are at play here. General student demand for online? Sure. Advertising? Yes, I think so.

There is no way to know for sure, but our award-winning promotional campaign for Lake Superior Connect might very well have had an impact on our enrollments. I've worked closely with Gary Kruchowski, Director of Public Information and Governmental Affairs at Lake Superior College to promote our e-Campus offerings and services. I'm of the opinion that these efforts have been successful with an impact on increased enrollments.

There are several occasions each year where we post banners, such as Grandma's Marathon, the American Birkebeiner, and similar public events. Yesterday we received our new banners based on the same comic strip-like approach we have used for the past few months.The banners are very striking. The artist on all these items has been Dave Kirwan of Duluth.

I've previously posted our video ad E-Learning is G-Learning which is one of the 3 30-second ads created for television and web display. The video below is the other two 30-sec ads combined together into a single 60-sec ad.

We have also used the idea in print ads, as shown below.It's impossible to say how much of an impact any of these things have had on the increasing online enrollments, but I feel safe in saying that they have played a significant role - somewhere, somehow, someway.

Monday, January 12, 2009

Web 2.0 Inside D2L - iMeem Music Playlist

The next installment in the video series of using Web 2.0 tools inside Desire2Learn takes a look at how to embed a music playlist into your online course. Also check out this previous post with more info about making free playlists using iMeem, Seeqpod, Songza, and Pandora.

Visit the page for this video here. (Larger video plus a full-screen option)

Why use this? There's plenty of reasons; here's three for starters.
  • 1) Finding some music that is relevant to your course subject matter can be a good way to start a discussion thread about what the song is trying to say or how it relates to a topic in class. Works great with history classes, political science, and the like. Can't think of any music that's relevant to your accounting class? Time to get a little creative, isn't it?
  • 2) Including a playlist of music you like in your faculty profile is a good way of letting your students learn a bit more about you. You might find some common ground (or not).
  • 3) During the first week when you have your students introduce themselves, have them create a playlist of their three favorite songs. These playlists can be embedded in a discussion posting which would be a good way for the students to tell more about themselves.

Friday, January 09, 2009

Quick Poll - Fees for Higher Education

Since I haven't had the time yet to write another lengthy post about technology fees and the like, please help me gather some info about how we should be setting the pricing for higher education.

If you have a good reason for your answer, please leave a comment.

View results at Zoho Creator.