At the time that MnSCU adopted Desire2Learn (D2L) as our IMS there was some conversation about developing a unique system-wide branding for the tool. This conversation never really went anywhere and soon everyone was busy with installation, conversion, training, and so on. I think that was a tremendous opportunity that we missed to build some brand identity for Minnesota Online and MnSCU. Ohio State uses D2L but calls it Carmen. Excerpt from syllabus article : "To create identification with the new learning environment, TELR branded D2L at Ohio State “Carmen,” a reference to the OSU alma mater song, “Carmen, Ohio.” The TELR visual design team came up with an appealing graphic identity, revising it in response to feedback from students, faculty and staff. The Carmen icon is now instantly identifiable across campus, and anchors not just the CMS interface, but also our campus communications and advertising campaign. We believe this attention to brand has been a ...